Efficiency metrics for nonprofit marketing/fundraising and service provision – a DEA analysis
Linda L. Golden
Efficiency metrics for nonprofit marketing/fundraising and service provision – a DEA analysis Linda L. Golden, University of Texas at Austin; Patrick L. Brockett, University of Texas at Austin; John F. Betak, University of Texas at Austin; Karen H. Smith, Texas State University-San Marcos; William W. Cooper, University of Texas at Austin. - Journal of Management and Marketing Research
--Business
Efficiency metrics for nonprofit marketing/fundraising and service provision – a DEA analysis Linda L. Golden, University of Texas at Austin; Patrick L. Brockett, University of Texas at Austin; John F. Betak, University of Texas at Austin; Karen H. Smith, Texas State University-San Marcos; William W. Cooper, University of Texas at Austin. - Journal of Management and Marketing Research
--Business