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A partial theory of holistic firm-level marketing capability: An empirical investigation

Patwardhan, Abhijit M.

A partial theory of holistic firm-level marketing capability: An empirical investigation Abhijit M. Patwardhan, Texas A&M International University. - Journal of Management and Marketing Research

Subjects--Topical Terms: --Business

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A partial theory of holistic firm-level marketing capability: An empirical investigation

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