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A model of relevant antecedents and outcome variables for cause-related marketing

Edmondson, Diane R.

A model of relevant antecedents and outcome variables for cause-related marketing Diane R. Edmondson, Middle Tennessee State University; Barbara A. Lafferty, University of South Florida. - Journal of Management and Marketing Research

Subjects--Topical Terms: --Business

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A model of relevant antecedents and outcome variables for cause-related marketing

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