The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage
Okorie Nelson
The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria - Online Journal of Communication and Media Technologies 2012 - 2 : 2
--Communication--Media Arts
The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria - Online Journal of Communication and Media Technologies 2012 - 2 : 2
--Communication--Media Arts