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The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage

Okorie Nelson

The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria - Online Journal of Communication and Media Technologies 2012 - 2 : 2

Subjects--Topical Terms: --Communication--Media Arts

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The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage

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