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AM I IN? INFLUENCE OF VIEWERS’ RACE AND SEX ON IMAGE APPEAL FOR HIGHER EDUCATION ADVERTISING

Joseph Erba

AM I IN? INFLUENCE OF VIEWERS’ RACE AND SEX ON IMAGE APPEAL FOR HIGHER EDUCATION ADVERTISING Joseph Erba, Laurie Phillips and Mugur V. Geana - Online Journal of Communication and Media Technologies 2012 - 2 : 4

Subjects--Topical Terms: --Communication--Media Arts

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AM I IN? INFLUENCE OF VIEWERS’ RACE AND SEX ON IMAGE APPEAL FOR HIGHER EDUCATION ADVERTISING

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