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Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige

Kati Förster

Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige Kati Förster - Online Journal of Communication and Media Technologies 2014 - 4 : 4

Subjects--Topical Terms: --Communication--Media Arts

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Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige

SOUTHVILLE LIBRARY