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Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies

Okorie, Nelson.

Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies Okorie Nelson, Agbaleke Deborah. - Online Journal of Communication and Media Technologies 2017 - 7 : 1

Subjects--Topical Terms: --Communication--Media Arts

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Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies

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