Let me tell you a story: An exploration of the compliance-gaining effects of narrative identities in online crowdfunding textual appeals
Anderson, Kenton Bruce
Let me tell you a story: An exploration of the compliance-gaining effects of narrative identities in online crowdfunding textual appeals - State University of New York at Buffalo 2016
MARKETING MANAGEMENT
Let me tell you a story: An exploration of the compliance-gaining effects of narrative identities in online crowdfunding textual appeals - State University of New York at Buffalo 2016
MARKETING MANAGEMENT