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Strategic marketing management :

Wilson, Richard M.S.

Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. - 3rd ed. - Amsterdam : Elsevier, 2005. - xii, 867 p. : ill. ; 28 cm.

ISBN: 9780750659383

Subjects--Topical Terms:
Marketing--Management.
International Baccalaureate.

LC Class. No.: HF 5415.13 / .W746 2005

Dewey Class. No.: IB 658.8 / W69 2005

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Strategic marketing management :

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