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Loss and extremeness aversion: studying the influence of temporal distance

Huang, Mei-Ching.

Loss and extremeness aversion: studying the influence of temporal distance Mei-Ching Huang, Pei-Hsun Wu, Chia-Hsun Lin, Yu-Wen Chen. - Journal of Management and Marketing Research

Subjects--Topical Terms: --MARKETING

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Loss and extremeness aversion: studying the influence of temporal distance

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