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The old rules of marketing are dead :

Pearson, Timothy R.

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson. - New York : McGraw-Hill, 2011. - xi, 240 pages ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780071762557

LCCN: 2010047468

Subjects--Topical Terms:
Branding (Marketing).
Customer relations.

LC Class. No.: HF 5415.1255 / .P43 2011

Dewey Class. No.: 658.8/27

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The old rules of marketing are dead :

SOUTHVILLE LIBRARY