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Essentials of contemporary advertising /

Arens, William F.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer. - New York : McGraw-Hill/Irwin. 2007 - 558 pages : illustrations (some color) ; 28 cm.

Includes bibliographical references and index.

ISBN: 978-0-07-110627-6

Subjects--Topical Terms:
Advertising.

LC Class. No.: MAIN HF 5821 / .A74 2007

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Essentials of contemporary advertising /

SOUTHVILLE LIBRARY