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Ted Levitt on marketing /

Levitt, Theodore

Ted Levitt on marketing / Theodore Levitt. - USA : Harvard Business School Publishing, Inc. 2006 - 226 pages : color illustrations ; 24 cm. - A Harvard business review paperback. .

Includes bibliographical references and index.

ISBN: 1-4221-0206-8

Subjects--Topical Terms:
Marketing.

LC Class. No.: MAIN HF 5415 / .L48 2006

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