Business marketing :
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd Edition - New York : McGraw-Hill. 2006 - 683 pages : illustrations ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
007-124438-7
Marketing.
MAIN HF 5415 / .D89 2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd Edition - New York : McGraw-Hill. 2006 - 683 pages : illustrations ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
007-124438-7
Marketing.
MAIN HF 5415 / .D89 2006