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Marketing research /

Zikmund, William G.

Marketing research / William G. Zikmund [and four others]. - 3 Asia-Pacific edition. - Australia : Cengage Learning, 2014. - xxiv, 624 pages : color illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780170236027 (pbk.)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .Z64 2014

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Marketing research /

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