Married to the brand :
McEwen, William J.
Married to the brand : why consumers bond with the psychology of consumer relationships / by William J. McEwen. - 1st ed. - New York : Gallup, 2005. - 134pages : illustrations ; 23 cm.
Brand loyalty.
1595620095
-- Consumers' preferences.-- Product management.
HF5415.32 / .M397 2005
Married to the brand : why consumers bond with the psychology of consumer relationships / by William J. McEwen. - 1st ed. - New York : Gallup, 2005. - 134pages : illustrations ; 23 cm.
Brand loyalty.
1595620095
-- Consumers' preferences.-- Product management.
HF5415.32 / .M397 2005