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Marketing :

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, 2000. - xxvii, 575 pages : illustrations (chiefly color) ; 26 cm.

Includes appendix, glossary, bibliographical references and indexes.

ISBN: 9780130127716

LCCN: 99035215

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .K87 2000

Dewey Class. No.: 658.8

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Marketing :

SOUTHVILLE LIBRARY