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Advertising & IMC :

Moriarty, Sandra E.

Advertising & IMC : principles & practice / Advertising and IMC Advertising & integrated marketing communication Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. - Tenth edition. - Singapore: Pearson, 2015. - 669 pages : illustrations ; 29 cm.

Includes appendix, glossary, bibliographical references and index.

ISBN: 9789814628457

LCCN: 2013023260

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5823 / .M854 2015

Dewey Class. No.: 659.1

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Advertising & IMC :

SOUTHVILLE LIBRARY