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Marketing management /

Iacobucci, Dawn.

Marketing management / Dawn Iacobucci. - 2nd edition, Philippine edition. - Metro Manila, Philippines : Cengage Learning, 2014. - xi, 243 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

Business Administration

ISBN: 9789814416351

LCCN: 2013944273

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .Ia24 2014

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Marketing management /

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