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Advertising, promotion, and other aspects of integrated marketing communications /

Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, ©2013. - xxii, 729 pages : illustrations (certaines en coul.) ; 29 cm.

Bibliogr.

Business Administration

ISBN: 9781111580216 (hbk) 1111580219 (hbk)

LCCN: 2012945620

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF 5415.123 / .Sh62 2010

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Advertising, promotion, and other aspects of integrated marketing communications /

SOUTHVILLE LIBRARY