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Business marketing management :

Hutt, Michael D.

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 11th ed. - Australia ; Mason, OH : South-Western, Cengage Learning, c2013. - xxx, 428 pages : illustrations ; 27 cm.

Includes bibliographical references and indexes.

Business Administration

ISBN: 9781133189572

LCCN: 2011944035

Subjects--Topical Terms:
Industrial marketing--Management--Case studies.

LC Class. No.: HF 5415.13 / .H976b 2013

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Business marketing management :

SOUTHVILLE LIBRARY