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Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c2014. - 479 pages : illustrations ; 26 cm.

Business Administration

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF 1416 / .K243m 2014

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Global marketing management /

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