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Promoting and marketing events :

Jackson, Nigel.

Promoting and marketing events : theory and practice / Nigel A. Jackson. - 1st edition. - New York : Routledge, 2013. - xx, 254 pages : ill. ; 26 cm.

Includes Bibliographic References and Index.

ISBN: 9780415667333

Subjects--Topical Terms:
Special events--Marketing.
Special events--Public relations.

LC Class. No.: GT 3405 / .J26 2013

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Promoting and marketing events :

SOUTHVILLE LIBRARY