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Destination brands :

Morgan, Nigel.

Destination brands : managing place reputation / Nigel Morgan. - 3rd edition. - Amsterdam : Elsevier, 2011. - xvii, 370 pages : illustrations ; 24 cm.

Includes bibliographic references and index.

ISBN: 9780080969305

Subjects--Topical Terms:
Advertising--Tourism.
Tourism--Marketing.

LC Class. No.: G 155.A1 / .D476 2011

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