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Marketing essentials. /

McDaniel, Carl.

Marketing essentials. / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. - 7th edition. - Australia : South-Western, 2012. - xxiii, 648 pages : color illustrations ; 28 cm.

Includes bibliographical references, glossary and index.


C15385

9781111221928


Marketing.

HF 5415 / .L2623 2012

Marketing essentials. /

APA

McDaniel C., Lamb C. W. & Hair J. F. (2012). Marketing essentials. Australia: South-Western.

Chicago

McDaniel Carl, Lamb Charles W and Hair Joseph F. 2012. Marketing essentials. Australia: South-Western.

Harvard

McDaniel C., Lamb C. W. and Hair J. F. (2012). Marketing essentials. Australia: South-Western.

MLA

McDaniel Carl, Lamb Charles W and Hair Joseph F. Marketing essentials. Australia: South-Western. 2012.

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