Marketing management :
Peter, Paul J.
Marketing management : knowledge and skills / Paul J. Peter, James H. Donnelly. - 10th edition. - New York, United States : McGraw-Hill Irwin, 2011. - xviii, 830 pages : color illustrations ; 26 cm.
9780071221122
Marketing--Management.
HF 5415.13 / .P387 2011
Marketing management : knowledge and skills / Paul J. Peter, James H. Donnelly. - 10th edition. - New York, United States : McGraw-Hill Irwin, 2011. - xviii, 830 pages : color illustrations ; 26 cm.
9780071221122
Marketing--Management.
HF 5415.13 / .P387 2011