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Consumer behavior :

Hawkins, Del I.

Consumer behavior : building marketing strategy / - 12th edition. - New York : McGraw Hill Irwin, 2013. - xxvii, 772 pages : illustrations ; 27 cm.

Includes index.

9780071318174


CONSUMER BEHAVIOR--United States.
Market surveys--United States.
Consumer behavior--United States.--Case studies.

HF 5415.33.U6 / .H38 2013

Consumer behavior :

APA

Hawkins D. I., Mothersbaugh d. L., . (2013). Consumer behavior. New York: McGraw Hill Irwin.

Chicago

Hawkins Del I, Mothersbaugh david L, . 2013. Consumer behavior. New York: McGraw Hill Irwin.

Harvard

Hawkins D. I., Mothersbaugh d. L., . (2013). Consumer behavior. New York: McGraw Hill Irwin.

MLA

Hawkins Del I, Mothersbaugh david L, . Consumer behavior. New York: McGraw Hill Irwin. 2013.

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