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Mission based marketing :

Brinckeroff, Peter C.

Mission based marketing : positioning your not for profit in an increasingly competitive world. / - 3rd ed. - New Jersey : John Wiley & Sons, Inc, 2010. - xiii, 242 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780470602188

Subjects--Topical Terms:
nonprofit organizations--Marketing

LC Class. No.: HF 5415 / .B667 2010

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Mission based marketing :

SOUTHVILLE LIBRARY