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Services marketing /

Bateson, John E. G.

Services marketing / John G. Bateson. - 4th ed. - Australia : South Western Cengage Learning, 2008. - 468 p. : ill., col. ; 25 cm.

ISBN: 9780538476454

Subjects--Topical Terms:
Service marketing--Marketing

LC Class. No.: HD 9980.5 / .B329 2008

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Services marketing /

SOUTHVILLE LIBRARY