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Branding demystified /

Verma, Harsh

Branding demystified / Harsh Verma. - Los Angeles : Response, 2010. - 247 p. : ill. ; 22 cm.

ISBN: 9788132102342

Subjects--Topical Terms:
Branding (Marketing)--Management
Communication in marketing

LC Class. No.: HF 5415.1255 / .V47 2010

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Branding demystified /

SOUTHVILLE LIBRARY