New products management /
Crawford, Merle
New products management / Merle Crawford, Anthony Di Benedetto. - 10th ed. - New York : McGraw-Hill, 2011. - 576 p. : 23 cm.
978-007-128923-8
New products
Product management
Diffusion of innovations
HF 5415.153 / .C856 2011
New products management / Merle Crawford, Anthony Di Benedetto. - 10th ed. - New York : McGraw-Hill, 2011. - 576 p. : 23 cm.
978-007-128923-8
New products
Product management
Diffusion of innovations
HF 5415.153 / .C856 2011