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Introduction to advertising and public relations /

Kundra, Shipra

Introduction to advertising and public relations / Shipra Kundra. - New Delhi, India : Anmol Pub, 2005. - 428 p. : 22 cm.

ISBN: 8126124571

Subjects--Topical Terms:
Advertising-Theories & Principles.
Public relations.

LC Class. No.: HF 5415 / .K96 2005

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Introduction to advertising and public relations /

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