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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth

Integrated advertising, promotion, and marketing communications / Kenneth Clow - 4th ed. - New York : Pearson education, 2010. - 478 p. : col. ill. ; 28 cm.

ISBN: 9780138157371

Subjects--Topical Terms:
Communicating marketing.
Advertising.

LC Class. No.: HF 5415.123 / .C58 2010

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Integrated advertising, promotion, and marketing communications /

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