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Destination marketing :

Pike, Steven.

Destination marketing : an integrated marketing communication approach / Steven Pike. - Boston : Elsevier, 2008. - 406 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780750686495

Subjects--Topical Terms:
Tourism-marketing.

LC Class. No.: G 155.A1 / .P635 2008

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Destination marketing :

SOUTHVILLE LIBRARY