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Marketing management:

Mullins, John W.

Marketing management: a strategic decission-making approach / John W. Mullins - Boston : McGrawHill, 2010. - 551 p. : ill. col. ; 24 cm.



007126776


Marketing.
Management- strategic approach.

HF 5415.13 / .M352324 2010

Marketing management:

APA

Mullins J. W., Walker O. C., . (2010). Marketing management. Boston: McGrawHill.

Chicago

Mullins John W, Walker Orville C, . 2010. Marketing management. Boston: McGrawHill.

Harvard

Mullins J. W., Walker O. C., . (2010). Marketing management. Boston: McGrawHill.

MLA

Mullins John W, Walker Orville C, . Marketing management. Boston: McGrawHill. 2010.

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