Copywriting for the electronic media :
Meeske, Milan D.
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 6th ed. - Australia : Wadsworth CENGAGE Learning, 2009. - 312 p. : ill. ; 26 cm.
9780495803706
Broadcasting--United States--Handbooks, manuals, etc.
Electronic Media--Handbooks, manuals, etc.
HF 5825 / .M38 2009
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 6th ed. - Australia : Wadsworth CENGAGE Learning, 2009. - 312 p. : ill. ; 26 cm.
9780495803706
Broadcasting--United States--Handbooks, manuals, etc.
Electronic Media--Handbooks, manuals, etc.
HF 5825 / .M38 2009