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Management of Electronic Media /

Albarran, Alan B.

Management of Electronic Media / Alan B. Albarran. - 4th ed. - Australia : Wadsworth CENGAGE Learning, 2010. - 332 p. : 25 cm.

ISBN: 9780495571377

Subjects--Topical Terms:
Broadcasting--United States.
Electronic media--Management. 3. Cable television--United States.

LC Class. No.: P 96.M34 / .Al4 2010

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Management of Electronic Media /

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