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The brand innovation manifesto :

Grant, John

The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant - England : John Wiley & Son's, 2006. - 310 p. : ill. ; 23 cm.

ISBN: 9780470027516

Subjects--Topical Terms:
Brand name products--Social aspects.

LC Class. No.: HD 69.B7 / .G72 2006

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The brand innovation manifesto :

SOUTHVILLE LIBRARY