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Transforming your go-to-market strategy. /

Rangan, Kasturi V.

Transforming your go-to-market strategy. / - Boston : Harvard Business School Press, 2006. - 289 p. : 25 cm.

ISBN: 1591397669

Subjects--Topical Terms:
Marketing channels--Management.
Business logistics.
Physical distribution of goods.

LC Class. No.: HF 5415.129 / .R36 2006

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Transforming your go-to-market strategy. /

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