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Principles of contemporary marketing. /

Kurtz, David L.

Principles of contemporary marketing. / - 12th - Australia : Thomson South-Western, 2006 - I-13 663 p. : col. ill. ; 27 cm.

ISBN: 0324323794

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .K967 2006

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Principles of contemporary marketing. /

SOUTHVILLE LIBRARY