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Services marketing :

Baron, Steve

Services marketing : text and cases. / - 3rd ed. - London : Palgrave Macmillan, 2009. - 358 p. : ill. ; 27 cm.



9780230520936


BSBA.
Marketing.
Marketing.
Service industries--Marketing.
Service industries--Marketing--Case studies.

HD 9980.5 / .B358 2009

Services marketing :

APA

Baron S., Harris K. & Hilton T. (2009). Services marketing. London: Palgrave Macmillan.

Chicago

Baron Steve, Harris Kim and Hilton Toni. 2009. Services marketing. London: Palgrave Macmillan.

Harvard

Baron S., Harris K. and Hilton T. (2009). Services marketing. London: Palgrave Macmillan.

MLA

Baron Steve, Harris Kim and Hilton Toni. Services marketing. London: Palgrave Macmillan. 2009.

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