Basic marketing research :
Burns, Alvin C.
Basic marketing research : using microsoft excel data analysis / Alvin C. Burns. - 2nd ed. - U.S.A : Pearson Education International, 2008. - 510 p. : ill. col. ; 26 cm.
9780131354210
BSBA.
Marketing.
Microsoft Excel (Computer file).
Marketing research.
HF 5415.2 / .B7787 2008
Basic marketing research : using microsoft excel data analysis / Alvin C. Burns. - 2nd ed. - U.S.A : Pearson Education International, 2008. - 510 p. : ill. col. ; 26 cm.
9780131354210
BSBA.
Marketing.
Microsoft Excel (Computer file).
Marketing research.
HF 5415.2 / .B7787 2008