Strategic reputation management :
Aula, Pekka
Strategic reputation management : towards company of good. / - London : Routledge, 2008. - 237 p. : ill. ; 25 cm.
9780805864267
BSBA.
Corporate image--Management.
Corporations--Public relations.
Communication in management.
Strategic planning.
HD 59.2 / .Au95 2008
Strategic reputation management : towards company of good. / - London : Routledge, 2008. - 237 p. : ill. ; 25 cm.
9780805864267
BSBA.
Corporate image--Management.
Corporations--Public relations.
Communication in management.
Strategic planning.
HD 59.2 / .Au95 2008