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Analysis for marketing planning /

Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann. - 7th ed. - Boston, U.S.A : McGraw-Hill, 2008. - 299 p. : ill. ; 24 cm.

ISBN: 9780071263634

Subjects--Topical Terms:
BSBA.
Marketing--United States--Management.

LC Class. No.: HF 5415.13 / .L395 2008

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Analysis for marketing planning /

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