The rise of brands /
Moor, Liz
The rise of brands / Liz Moor - Oxford, New York : Berg, 2007. - 188 p. : 23 cm.
9781845203849
BSBA.
Branding (Marketing).
Brand name products--History.
Branding copnsultants.
Intellectual property--Management.
Marketing--Social aspects.
HF 5415.1255 / .M66 2007
The rise of brands / Liz Moor - Oxford, New York : Berg, 2007. - 188 p. : 23 cm.
9781845203849
BSBA.
Branding (Marketing).
Brand name products--History.
Branding copnsultants.
Intellectual property--Management.
Marketing--Social aspects.
HF 5415.1255 / .M66 2007