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Market-driven management :

Lambin, Jean-Jacques

Market-driven management : strategic and operational marketing. - 2nd ed. - London : Palgrave, Macmillan, 2007. - 477 p. ; ill. ; 27 cm.

ISBN: 9781403998538

Subjects--Topical Terms:
Marketing--Europe.
Marketing--Europe--Management.

LC Class. No.: HF 5415.12.E8 / .L36 2007

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Market-driven management :

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