Marketing strategy and management /
Baker, Michael J.
Marketing strategy and management / Michael J. Baker. - 4th ed. - New York : Pagrave Macmillan, 2007. - 577 p. : 26 cm.
9781403986276
Marketing--Management.
Marketing.
HF 5415.13 / .B175 2007
Marketing strategy and management / Michael J. Baker. - 4th ed. - New York : Pagrave Macmillan, 2007. - 577 p. : 26 cm.
9781403986276
Marketing--Management.
Marketing.
HF 5415.13 / .B175 2007