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Sports and entertainment marketing /

Kaser, Ken

Sports and entertainment marketing / Ken Kaser. - 3rd ed. - Australia : Thomson South-Westers, 2008. - 424 p. : col. ill. ; 28 cm.

ISBN: 9780538445153

Subjects--Topical Terms:
Marketing.
Leisure industry--United States--Handbooks, manuals, etc.
Performing arts--Economic aspects--United States--Handbooks, manuals, etc.

LC Class. No.: GV 716 / .K151 2008

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Sports and entertainment marketing /

SOUTHVILLE LIBRARY