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Marketing communications :

Fill, Chris

Marketing communications : engagements, strategies and practice. - 4th ed. - Harlow, England : Prentice Hall, 2006. - 911 p. : ill. ; 27 cm.

ISBN: 0273687727

Subjects--Topical Terms:
Marketing.
Communication in marketing.
Marketing channels.

LC Class. No.: HF 5415.123 / .F55 2006

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Marketing communications :

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