Six sigma for marketing processes :
Creveling, Clyde M.
Six sigma for marketing processes : an overview for marketing executive, leaders, and managers. - Upper Saddle River, New Jersey : Prentice Hall, 2006. - 269 p. : ill. ; 24 cm.
013199008x
Marketing.
Marketing--Management.
Marketing--Quality control.
Six Sigma (Quality control standard).
HF 5415.12 / .C74 2006
Six sigma for marketing processes : an overview for marketing executive, leaders, and managers. - Upper Saddle River, New Jersey : Prentice Hall, 2006. - 269 p. : ill. ; 24 cm.
013199008x
Marketing.
Marketing--Management.
Marketing--Quality control.
Six Sigma (Quality control standard).
HF 5415.12 / .C74 2006